Get Stronger with Fit Tips

Similarities Between Customer Experience and Exercise

I'm about half way into the textbook "The Customer Experience Edge" by Reza Soudagar, Vinay Iyer, and Dr. Volker Hildebrand.  The thesis of the book is: The customer, and NOT the product or service, needs to be at the center of the entire enterprise.  In my opinion, the authors are spot on and the book is a tremendous read.  The book has me reflecting on one of my long held assertions around exercise; an assertion I adopted over 10 years ago.  My assertion about exercise is analogous to the thesis of the book.