The American College of Sports Medicine (ACSM) sent out an email survey to its members and certified professionals asking them what the new trends in the fitness industry are for 2013-2014. A few of our staff chuckled as we clicked through question after question about the latest and greatest fitness fads. It left me thinking, “Who cares if this stuff is “new” or hot… shouldn’t we be more concerned with whether or not it PRODUCES RESULTS?” The fitness industry (including everything ranging from health clubs, personal trainers, infomercial gadgets, and fitness/wellness magazines) is as guilty as any industry of hyping what’s new. I’m all for continual improvement and innovation, but new doesn’t mean better… it means, “new.” This line of thinking led to the development of our new “Group” workout card at Discover Strength. We named the workout card “Legends” because the three workouts come from three mentors of mine that are truly “legends” in the field of strength training and fitness. Each workout finds it’s origin in a different decade; one from the 70’s, one the 80’s, and one the 90’s.
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